Free Tool
Engagement Rate Calculator
Calculate and benchmark your WhatsApp engagement rates against industry standards.
Campaign Metrics
Enter your campaign data to calculate engagement rates
Industry Benchmarks
WhatsApp vs Email
| Metric | ||
|---|---|---|
| Open Rate | 98% | 20% |
| Click Rate | 45-60% | 2-5% |
| Response Rate | 40% | 6% |
Tips to Improve Engagement
- Personalize messages with customer names
- Use clear and compelling CTAs
- Send at optimal times (test different times)
- Keep messages concise and valuable
- Use rich media when appropriate