Free Tool
WhatsApp Pricing Calculator
Estimate your WhatsApp Business API costs based on message volume and regions.
Message Volume
Enter your expected monthly message counts
$0.025/msg
$0.015/msg
$0.0135/msg
$0.0088/msg
Prices are estimates based on Meta's published rates. Actual costs may vary. First 1,000 service conversations per month are free.
WhatsApp Business API Pricing
Meta charges per conversation on WhatsApp Business API. Prices vary by conversation type and region.
Message Categories
- Marketing: Promotions, offers, product announcements
- Utility: Order updates, appointment reminders, shipping notifications
- Authentication: OTP codes, login verifications
- Service: Customer support responses (within 24-hour window)
Tips to Reduce Costs
- Respond within 24 hours to use service rates
- Batch similar messages together
- Use utility templates for transactional messages
- Optimize marketing sends with segmentation