Free Tool

WhatsApp Marketing ROI Calculator

Calculate your potential return on investment from WhatsApp marketing campaigns.

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Input your campaign metrics to calculate ROI

Understanding WhatsApp Marketing ROI

ROI (Return on Investment) measures the profitability of your WhatsApp marketing campaigns. A positive ROI means your campaign is profitable.

Industry Benchmarks

  • Open rate: 98% (vs 20% for email)
  • Click-through rate: 45-60%
  • Response rate: 40-50%
  • Conversion rate: 2-5% for promotional messages

Tips to Improve ROI

  • Segment your audience for targeted messaging
  • Personalize messages with customer names
  • Use rich media (images, videos)
  • Time your messages for optimal engagement
  • A/B test your message templates